Even more than with the Web2.0 thingamingy, today the question of Venture Capital arises. The freshly released iPhone SDK. A ‘not too bad’ platform for developers: 70% goes to the developer, 30% to Apple and the developer can set the price1.
Some more details for the developer, or actually just one: you get paid monthly.
Yes, Apple pays you monthly for the sales you made.
Let’s rehash: the SDK releases in June. You have more than three months from now one to build your application on the free SDK. Think it’s going to be an amazing application? Spend the $99 it will cost you to obtain a digital certificate allowing you to get your application in the AppStore.
June, 30th 2008 your application hits the AppStore, together with the iPhone 2.0 firmware. Within 15 days your remote FTP client was downloaded 4800 times. The application is sold for $10, for every sale $72 goes in to your pocket.
4800 times $7.
How much of venture capital do you need?
Imagine you built a Transmit-alike FTP client for the iPhone.
How much of VC do you need?
Of course, that would be too simple. Your plan actually is to create a mobile platform, more even, interaction between the Excel spreadsheets you run at the company you work for3 and the mobile spreadsheet platform you are going to build for the iPhone. Get the big plans out. And the big guns. YOu need money, of course you do!
You already get your monthly wage from said company you plan to optimize their valuable company time. Doesn’t sound to me as if they will complain, better even… If your operation is successful, they’ve paid you several months your wage and then can sell their awesome platform in the AppStore.
Of course, you would never consider this an option, because the risk to lose your job in that time is too high. You need VC. And how could you obtain VC?
iFund.
First you work weeks long on your plan, your presentation. A presentation CPBK will invest in, that same presentation your multinational employer might not support. In the best case you might obtain some millions of VC, turning you into the peon of another company. Losing 4 years, or more, of rank.
What if your plan fails?
How much of VC do you need?
In the smallest chance you’re like me, you like keeping your dock tidy and not cluttered. If you’re not like me, probably you don’t care because you’re a Quicksilver nerd.

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